Strategic Renewal for Telecom Tech Company

Strategic Renewal for Telecom Tech Company

The Challenge

A technology company that had relied almost exclusively on government R&D funding was facing an imminent and total end to its income. The company had never felt a need for a commercial strategy in nearly 20 years of operation. They came to us looking for help to develop a compelling commercial strategy and to attract investment capital.

Three Keys to Success

Developing a Product Strategy

The company’s technology was developed under DARPA grants and had not been driven in the beginning by commercial concerns. Working with the founders, we proposed expanding into commercial applications with a solution to a problem in a niche of the remote monitoring application market that the company could uniquely address.

Attracting Strategic Capital

Given the company’s history, we felt that typical venture investors would be skeptical of the team’s ability to yield attractive returns. We proposed seeking a corporate partner as a strategic investor. We identified and approached several manufacturers of a product used in the client’s integrated solution. In exchange for a period of exclusivity, one of these companies proposed a multimillion dollar minority stake investment.

The Courage of Conviction

After the strategic investment was secured and the crisis averted, the company let preexisting status quo government projects take priority. After pressure from the investor to fully commit to the commercial marketing plan, so the story goes, the business plan we prepared was taken from a desk drawer, “dusted off”, and put into place. The resulting sales resulted in the company being named to a Fastest Growing Companies list, and ultimately acquired by a public company.

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